NORDICA

It was in 1930 that the brothers Adriano and Oddone Vaccari founded Nordica, a factory that makes shoes designed for different recreational activities. It is during the post-war period that the company decides to initiate a turn key specializing in ski boots. The history of the brand is experiencing a sudden acceleration when the skier Zeno Colo...

It was in 1930 that the brothers Adriano and Oddone Vaccari founded Nordica, a factory that makes shoes designed for different recreational activities. It is during the post-war period that the company decides to initiate a turn key specializing in ski boots. The history of the brand is experiencing a sudden acceleration when the skier Zeno Colo becomes world champion in downhill and giant slalom in 1950, bearing the equipment of the brand. The latter also gives the name of Zeno in one of his ski boots star of the time.

Always very responsive in terms of technical developments in the field of skiing, the brand will permanently establish its global reputation during the decade of 60 in proposing a closure system, invented in Austria and implemented for the first time by the brand itself : the hook. The famous Italian manufacturer doesn't end there because it markets as early as 1963 a ski boot revolutionary for the time : the shoe polyurethane. Definitely very auspicious for the expansion of the company, the 60's will also make technical choices, determinants and winners such as for example that of laminating the upper of the ski boot, traditionally made of leather, using polyurethane.

In 1970, the Italian brand will expand its influence at the international level by creating its very first subsidiary in the united states through an agreement with another supplier of repute, and Rossignol. The expansion does not stop there, since other companies see the light of day, notably in Japan, France or Germany.

It was in 2003 that the mark will be acquired by the group Tecnica. Therefore, it will focus its strategy on the segment of the racing and the competition. Very present in the top-level skiing, the manufacturer does not forget the amateurs of glide in their entirety in continuing to provide articles and used skis of high quality and reliability.

An inexhaustible creativity, the brand released in 2006 a new mounting system, the XBI, who knows to turn an undeniable success with the community of ski enthusiasts. Strong of these more than 70 years of experience and love of skiing in all its forms, the brand has a solid capital of trust which is looked after by some of the greatest skiers in history, and by the millions of followers who live their passion for skiing with its products in constant evolution. The used skis of this brand are an excellent opportunity to see the know-how and the technicality of this Italian manufacturer having left his footprint in the history of winter sports.

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