Tecnica is a brand from an Italian industrial group. This brand is specialized in the production and sale of sports equipment. Based in Giavera de Montella, the brand has more than 48 years of experience in this sector. Learn more
Years of expertise in this field have allowed them to innovate and identify the expectations of their customers, and the brand has focused on originality, creativity and practicality to meet the expectations of sportsmen and women.
Focus on the history of the Tecnica brand. The Calzaturificio Spa shoe brand was founded in 1960 in the Montebelluna region of Italy. To this day, this city is still the world's leading pioneer in the manufacture of sports footwear. In the beginning, the brand manufactured work shoes, especially in the 1930s. A few years later, Oreste Zanatta decided to develop their activity, which was an exceptional trigger.
Indeed, the development of the activity allowed the brand to enjoy worldwide recognition. Thus, it was only in 1969, during the explosion of the skiing phenomenon in Italy, that the brand decided to modify its production and move into the winter sports market, and its great worldwide success was the launch of the Moon Boots in the 1970s. In this case, these ski boots inspired the boots worn by most of the Apollo astronauts, boots that left their mark on the moon. It was at this time that the brand reached its apogee, as its boot model would become synonymous with ski boots all over the world. Years later, it continues to innovate and launch sports products and equipment for other disciplines, including trail running and others.
At these beginnings, long before the 1960s, the brand specialized in the production of work shoes. The 1970s literally changed the products offered for sale by the brand, as the brand moved into the production of sports equipment.
TECNICA: ALL THE NECESSARY EQUIPMENT
Today, Tecnica sells tecnica sports shoes for many sports disciplines. Indeed, sportsmen and women will first have access to the full range of ski boots models. In this case, the majority of competitors and connoisseurs opt for the brand's materials because of their practicality and quality. Throughout its 48 years of presence, the brand has been able to implement several stages of innovation, whether for existing products within the group or the brand's brand new pairs for top-level sportsmen and women.
In addition to ski equipment, it also has a seriously expanded catalogue of tecnica outdoor footwear models. In 1985, the brand put forward the first collection of trekking boots. In 2000, the brand became the largest European producer in the outdoor sector. All trekking, trail running and above all skiing enthusiasts will find the ideal boots to optimise their performance. Discover all our TECNICA ski boots and enjoy the winter season!