TECNICA

Tecnica is a brand coming from a group Italian industrialist. This brand is specialized in the production and sale of sports equipment. Based in Giavera of Montella, the brand has to its credit more than 48 years of existence in this sector of activity. The years of expertise in this area allowed them to innovate and to identify the expectations...

Tecnica is a brand coming from a group Italian industrialist. This brand is specialized in the production and sale of sports equipment. Based in Giavera of Montella, the brand has to its credit more than 48 years of existence in this sector of activity. The years of expertise in this area allowed them to innovate and to identify the expectations of their clients.In fact, the brand has especially relied on the originality, creativity and practicality to respond adequately to the expectations of the athletes.

Focus on the history of the brand Tecnica

The brand of shoes, Calzaturificio Spa sees the light of day in 1960 in the region of Montebelluna in Italy. Up to this day, this city is still the pioneer main world-class manufacturer of athletic shoes. At the beginning, the brand was manufacturing work shoes, especially in the 1930s. It is a few years later that Oreste Zanatta decided to expand their business, which is a trigger exceptional.

In fact, the development of the activity allowed the brand name of enjoy worldwide recognition. Thus, it is only in 1969, during the explosion of the phenomenon of skiing in Italy, the brand decided to change its production, and to orientate to the market of winter sports.Its great global success is the launch of Moon Boots in the 70's. In this case, these ski boots were inspired by the boots worn by most of the astronauts of the Apollo, of boots which have left their traces on the moon. It is at this time that the mark reached its peak, given that its model of shoe will be a synonym for ski bootsin the world. Years later, she keeps innovating and launches of products and of sports facilities for other disciplines, especially for trail running and other.

Sports equipment

In these early days, well before the 60s, the brand specializes in the production of a work shoe. The 70's are changing, literally, of the products sold by the brand, since the brand first launched in the production of sports equipment.

Today, Tecnica offers the sale of shoes tecnica sports for many sports. Actually, the sportsmen will have first access to the full range of models of ski boots. In the present case, the majority of the competitors and connoisseurs are opting for the devices of the brand because of their practicality and quality. Throughout its 48 years of presence, the brand has put in place multiple stages of innovation for existing products within the group, or even the all new pairs for top-level athletes.

Apart from the skiing facilities, it also has a catalog seriously fleshed-out models of shoes tecnica outdoor. In 1985, the brand showcases the first collection of shoes for trekking. So to speak, in 2000, the brand became the largest european producer in the sector of the outdoor. All the followers of trekking, trail running and especially skiing will find the ideal shoes to optimise their performance.

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